How to change output name when exporting data driven pages to JPG?

Is there a way to save the output JPG, changing the output file name to the page name, instead of page number?

I mean changing the script found in this post?

import_path = r"..."   # Path of .mxd
export_path = r"..."   # Path of output file
field_name = "Name" # Name of field used to sort DDP

mxd = arcpy.mapping.MapDocument(import_path) 
for i in range(1, mxd.dataDrivenPages.pageCount + 1):
   mxd.dataDrivenPages.currentPageID = i
   row = mxd.dataDrivenPages.pageRow
   print row.getValue(field_name)
   arcpy.mapping.ExportToJPEG(mxd, export_path + "." + row.getValue(field_name) + ".jpg") 
del mxd